PostFinance, one of the largest Swiss banks, wanted to develop their scarce candidate pipeline and was looking for more digital expertise.
The campaign on social was divided into two phases (Awareness and Consideration): The Awareness phase focused on achieving the highest possible reach. Consideration focused on generating website traffic.
Working with a modest budget and existing material we were able to generate over 7.3 million impressions during the entire campaign, improving all figures compared to the campaign done the previous year.
Creative Direction: Johannes Vogl
Art Director: Sabrina Orth