After two years of purely virtual presence, the world’s largest trade fair for computer and video games, gamescom, was finally back live on site. They were looking for a new agency to serve up the right communications strategy, creative lead idea and key visuals for their hybrid event of 2022.
During the pitch we thought up a concept that would work along the entire customer journey – from the teaser, to ticketing, to the event – as well as messaging specifically adapted to the target group for each step. The new campaign motifs, the gamescom logo as a portal or gateway to other worlds shows everyone a way into the gamescom community. The campaign claim “ahead of the game” is meant to reflect the idea of always being one step ahead at and with gamescom.
Since I was already on my way to new endeavors, I could not participate in the actual production of the work, but our creative concept and my campaign claim “ahead of the game” outlasted the pitch phase and made it into the final communication. Very proud to have played my part in this project!
Creative Direction: Johannes Vogl
Art Director: Niklas Förster