For Christmas marketplace platform Etsy asked for a humours film, that would stand out from the crowd of emotional Christmas campaigns. We produced two TV spots as part of the “Made to love” campaign that pick up on the small but subtle difference between “self-made” and “handmade”. What leads to a misunderstanding in one family on Christmas Eve is charmingly smiled away in the other. At the end of the evening, everyone is full of joy about the beautiful and, above all, handmade gifts.
Together with our production company BWGTBLD we produced a total of 12 films, two 30 second TVCs and shorter formats for digital and socials.
Jung von Matt
Creative Direction: Lisa Yvonne Heimgartner
Art Direction: Tom Reed