People run the dishwasher and the dishes come out clean. But the machine smells and has greasy residues. They run it again. And the dishes come out clean again. But the machine still smells and has greasy residues. We call this, “The Cycle of Disappointment.” In the work for Finish Machine Cleaner and In-Wash Cleaner, we encourage people to break this negative cycle.
Depicting a repetition reminiscent of the movie, “Groundhog Day,” we educate people that a smelly dishwasher with greasy residues requires special Finish treatment.
Year:
2020
Agency:
Havas Düsseldorf
Team:
Creative Direction: Karen Christensen
Art Director: Hendrik van Amstel
