Fungal nail is a condition whose appearance might be considered unappealing. Our challenge was to create visuals that draw the viewer in, nonetheless.
Our target audience may have noticed that their toenails are discolored. But they don’t realize this discoloration is fungal nail. We matched the discolored toes (infected with fungal nail) to other elements in each scene that a healthy toe would not normally match. The solution: Schollmed Once Weekly Fungal Nail Treatment.
I was involved in idea & script development and the overall production process. Moreover was I responsible for casting of voice actors and led the of voice recording.
Year:
2020
Agency:
Havas Düsseldorf
Team:
Creative Direction: Karen Christensen
Art Director: Hendrik van Amstel, Daniel Azar
