ZEISS, which has mainly been focused on the B2B market, approached JvM with an exciting brief, aiming to establish themselves as a top consumer brand in global vision care. I was lucky enough to be part of the pitch team and contribute the winning idea: Seeing is more than just a physical act. When visual information moves past our eyes it connects to our experiences, our feelings, our personality. So while we might look at the same things, we all perceive them differently. We experience a visual world that is unique to each of us. Nobody sees like you.
Year:
2023/ 2024
Agency:
Jung von Matt SPREE
Team:
Creative Direction: Lisa Yvo Heimgartner
Senior Art Director: Tom Reed
Art Director: Sabine Promberger
Copywriter: Philipp Jung
