HARIBO’s TVCs with adult actors and children’s voices at the top of TV advertising rankings for years and are popular with viewers and HARIBO fans alike. So it’s a tough act to follow. For its famous Gold Bears, HARIBO was looking for a new integrated campaign that would convey the unique flavor of its best-selling product, while screaming childlike joy with a pinch of “Spitzbübigkeit“.
Year:
2023
Agency:
Jung von Matt SPREE
Team:
Creative Direction: Henning Lisson, Christian Woelky
Art Director: Tom Reed
